The All England Lawn Tennis Club and IBM have unveiled a new set of AI-driven digital experiences for Wimbledon 2025, aimed at enhancing fan interaction during the tournament. These updates include the launch of ‘Match Chat’, an interactive AI assistant, and an upgraded version of the ‘Likelihood to Win’ tool—both powered by IBM’s WatsonX platform.
Making its debut this year, Match Chat will be available on the Wimbledon App and website, allowing fans to ask real-time questions during live singles matches. Whether it’s querying who’s converted more break points or who’s dominating the match, users can receive instant, AI-generated insights to enrich their viewing experience. Built on IBM’s WatsonX Orchestrate and powered by AI agents and large language models like IBM Granite, Match Chat is trained in the language of tennis and Wimbledon’s editorial style. It will also be accessible post-match via IBM Slamtracker for select key matches.
The enhanced Likelihood to Win feature offers dynamic win projections, calculated using a blend of player statistics, expert opinions, and match momentum. The tool is powered by IBM’s technology stack including Red Hat OpenShift, which enables fast and scalable deployment across platforms.
Together, these tools are designed to elevate the digital Wimbledon experience, giving fans around the globe new ways to engage with the action as it unfolds in the gentlemen’s and ladies’ singles matches.
All features, including Slamtracker, are accessible via the Wimbledon App and wimbledon.com.
Quick Take:
Wimbledon’s collaboration with IBM underscores how sports events are evolving into intelligent digital experiences. By integrating real-time AI insights, the tournament creates deeper, more personalized fan engagement. It also sets a new bar for how AI can enrich live sports viewing through contextual, conversational experiences.
